brand building

/'brænd ˌbɪldɪŋ/, brand development /'brænd dɪˌveləpmənt/ noun
the expansion of the total awareness and sales of a brand in a given market

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • brand building — UK US (also brand building) noun [U] ► MARKETING, COMMERCE the process by which a company creates or improves customers knowledge and opinions of a brand: »Sustained and effective brand building is the key to improving volume and share… …   Financial and business terms

  • brand building — Mktg the establishment and improvement of a brand’s identity, including giving the brand a set of values that the consumer wants, recognizes, identifies with, and trusts. Values developed in the process of brand building include psychological,… …   The ultimate business dictionary

  • brand building — /ˈbrænd bɪldɪŋ/ (say brand bilding) noun the promotion of a brand name in order to establish a broad market, which makes advertising for individual products more effective. Also, brand extension …   Australian English dictionary

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Brand engagement — is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by …   Wikipedia

  • Brand India — is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing, information… …   Wikipedia

  • brand share — ➔ Share * * * brand share UK US noun [U] ► MARKETING, COMMERCE the quantity of a brand that consumers buy compared to other brands of the same product: build/increase brand share »Good packaging design can be effective in building brand share …   Financial and business terms

  • Brand orientation — is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever tougher… …   Wikipedia

  • Brand community — A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture.… …   Wikipedia

  • Building society — Nationwide Building Society is the UK s and the world s largest building society A building society is a financial institution owned by its members as a mutual organization. Building societies offer banking and related financial services,… …   Wikipedia

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